Creating Better Internal Communications with Video


Videos aren’t just for selling products. Many companies are starting to discover the power of using videos to enhance inter-office communications. These videos are used to educate employees, hold and record meetings, and even help employers find and retain talent. Here’s a few other ideas on how to use video in your company, and what it can do for you.

Improving Communications With Remote Employees

It’s not uncommon for companies to hire and train remote employees. Working remotely means that your talent pool isn’t limited by geography. Some people just like living in cold weather. If you happen to be located in southern California or Florida, you’re not going to attract a developer living in Michigan or Maine.

Sometimes, talent follows you. Other times, it grows up and becomes your competition. If you want to improve communications with employees, one of the things that you must do is spend time developing tutorials and interactive training videos that can be accessed on your company’s Intranet.

Communicating using video can be as simple as building an internal knowledge-base for new and seasoned employees so that everyone gets the ongoing training and education that they need.

Use Videos For Education And Development

Education and personal development is something that a lot of companies don’t do enough of. At the same time, many employees yearn for this kind of thing. Internal videos can help your employees become better at their current jobs, help you cross-train employees so that they are more valuable to your company, and it can even help employees determine whether they need to stay or leave your organization, based on the culture of the company and the career paths available.

Losing employees might not sound like a good thing, but it can save you hundreds of thousands of dollars in the long-run by eliminating employees who aren’t a good fit for your company. Educational videos that teach employees about your company culture and values also helps better align the interests of management with rank and file employees.

You can even use programs, like YTD, available from, to convert videos into a DVD format and create a “care package” for employees that need intensive training. If you want to supplement on-the-job training, this is an ideal way to reduce costs associated with live training, without sacrificing the quality of the information. Just remember to respect intellectual property rights when using downloaded material.

The same DVD can be sent out to multiple employees now, and into the future, with interactive online surveys and follow-ups to test competency.

Reduce Travel Costs With Videos

If you work with remote employees, one of the biggest financial challenges is managing travel costs. If you need to bring employees in for training, do you make them pay for their own ticket and lodging? Do you compensate them for it? How do you coordinate schedules so that all employees are there when you need them and back in time to meet their own personal commitments (i.e. if employees have a dog, or a small child, or a parent or grandparent they’re taking care of, how do you ensure that the employee can safely leave home for days on end?)?

Videos, that can be watched remotely, are one solution to that problem. You can create live training and information events or recorded meetings and then post them online. You can even set up action-oriented tasks and follow-up procedures to ensure that employees attend and are getting what they need to get out of the videos.

Increasing Attendance At Mandatory Company Meetings

Sometimes, scheduling conflicts cannot be resolved. For your in-house employees, one of the best ways to guarantee that all employees get the same information, and are able to attend mandatory meetings, is to record them so that they can be watched later.

Videos can be distributed via email (embedded in the email and hosted on your company’s servers or a third-party video hosting site), or they can given to employees on DVD or hosted in the cloud on a public server.

Videos can also be embedded with interactive annotations so that employees can click on links in the video and interact with it in a dynamic way.

So, for example, if you’re hosting a live meeting, and you’re asking employees questions during that meeting, you can annotate them, and then allow employees to virtually “raise their hand” and answer. Multiple choice questions, and surveys, can be embedded right in the video too, so that users can be quizzed on what they’ve just learned.

Andrea Parke loves working with employees in a variety of companies. With a talent for communications and experience with employee training and human resources, she often writes about improving internal operations on business blogs.


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