After renting out prime office space, recruiting a top-tier staff and placing an “OPEN” sign on the front door, you were confident that your small business would quickly become a hit. Having spent your entire life in this community, you always have your finger on the pulse of what local consumers are looking for. Unfortunately, business hasn’t taken off quite as rapidly as you’d hoped. Although you’ve managed to draw a fair amount of interest and build up a small but loyal customer base, your current situation simply isn’t sustainable. In order to attract more business and become a mainstay in your community, it’s imperative that you increase awareness of your establishment. Luckily, there are a number of effective ways to go about this task. So if you’re ready to spread the word about your small business, consider the following tips.
If there are specific areas of your city or township in which you want to get the word out about your business, mailing lists are just what you need. Having the mailing addresses of prospective customers will ensure that you’re able to send them informative flyers, sales sheets and other promotional goodies. In order to acquire accurate mailing lists, you’ll need to enlist the aid of a trusted data company. This is where US Data Corporation comes in. With a penchant for compiling mailing, mortgage and email marketing lists, small business owners can rest assured that they’re in good hands.
Local Ad Buys
If you’re looking for an effective way to expose your business to the local populace, look no further than local ad buys. For starters, consider purchasing advertising space for your business in the local paper. Although the print industry has seen better days, many small-town papers continue to flourish – due primarily to the fact that they still provide the best coverage of local events and stories. You should also approach local TV and radio station owners about purchasing ad time on their respective stations. Depending on the time of day you’d like your ads to air, the rates can be surprisingly reasonable.
Social Media Promotion
These days, businesses of all sizes need to have a strong presence on social media in order to succeed. With this in mind, create pagers and user accounts for your business on Facebook, Twitter and other social media mainstays. Not only will this help you attract new customers, it will enable you to keep followers abreast of upcoming promotions and sales events. After creating social media accounts for your business, make a point of friending or following other local business owners. Through digital networking, you can effectively promote each other’s establishments and increase your respective customer bases without spending a dime.
As any seasoned business owner can confirm, the first few years are often the toughest. Even if you offer products and services that can’t be found anywhere else in your community, customers won’t show up if they don’t know your business exists. However, by utilizing mailing lists, carrying out local ad buys and staying active on social media, you can increase awareness of your business in a timely manner.